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TraderTools Inc. (TraderTools), provider of the world’s most advanced FX trading platform, announced today that it has received a follow-on investment led by Edison Ventures after reporting its best year ever in terms of new customer conversions. A diverse array of banks and brokerages spanning four continents use TraderTools’ SaaS offerings.


“FX trading with fully disclosed, relationship pricing continues to generate incredible recognition in the regional banking community as the most effective means to service their clients,” said newly elected board member and Chairman Joe Allegra, General Partner at Edison Ventures. “TraderTools is well positioned to meet this growing demand.”


“Our ongoing interactions with banks and their liquidity providers verify the need for true one-to-one relationship pricing,” said Yaacov Heidingsfeld, Chief Executive Officer at TraderTools. “FXWeek reported that the FX market is ‘heading back to the 1990s’ as smaller, regional banks make a comeback and take back ground from investment banks. TraderTools expanded its customer base at an unprecedented rate in 2013, taking advantage of these trends.”


About Edison Ventures

Established in 1986 Edison partners with entrepreneurs, service providers and other financing sources to build successful companies. Edison provides capital and value-added services to later stage ($5 to 20 million revenue), information technology businesses. Initial investments range from $5 to 10 million. Edison typically serves as sole or lead investor. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.


Edison’s investment professionals are based in Lawrenceville, NJ, New York, NY, McLean, VA, Needham, MA, and Cleveland, OH. Industry specialties include Financial Technology, Healthcare IT, Interactive Marketing and eCommerce and Enterprise 2.0. Edison’s successes include Best Software, Cambridgesoft, Dendrite, Gain Capital, Liberty Tax, M5, Magnetic, Marcam, Mathsoft, MediaBrix, Neat, NetProspex, Octagon, PlumChoice, Tangoe, Virtual Edge, Visual Networks, Vocus and many other information technology leaders, which have a combined market value exceeding $5 billion. Edison Ventures currently manages over $700 million and actively making new investments. For more information on Edison Ventures, please visit www.edisonventures.com and follow us on Twitter@edisonventure.


About Trader Tools

TraderTools Inc. delivers the world’s most advanced FX trading platform. Banks and brokerages worldwide use TraderTools as the foundation of their FX businesses. Available in a fully-hosted SaaS environment, TraderTools comprehensive FX trading platform integrates one-to-one relationship liquidity aggregation, with global order management and price redistribution.

TraderTools and the tagline “The eFXperts” are trademarks of TraderTools Inc.

Contact information:


Mark Mayerfeld, EVP, International Sales
Tel: +1-212-782-3550
E-mail: mark@tradertools.com


Ian Tick, Director, Marketing
Tel: +972-9-740-8880
E-mail: ian@tradertools.com

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