Management Team

The TraderTools management team has more than 100 combined years of experience in financial markets and software development, resulting in forward-thinking business solutions for FX traders.

Yaacov Heidingsfeld – President, Co-founder

Before co-founding TraderTools in 1997, Mr. Heidingsfeld established and operated a private equity hedge fund, specializing in foreign exchange, interest rate and index option trading. Aside from actively trading in foreign exchange and options markets, he gained extensive software experience from design to implementation. Prior to that, he was a trader at Oscar Gruss and Son Inc. and an investment counselor for that firm in Tel Aviv, and held positions at the head office of Israel Discount Bank in Tel Aviv and at Standard & Poor’s in New York. He holds a BA in Business Administration and International Finance from the Bernard M. Baruch College of Business of the City University of New York.

Santo J. Pittsman – Chief Financial Officer

Before joining TraderTools in 2012 Santo was CFO of AirVersent, Inc., and co-founded Emergent Communications, Inc., both SaaS companies. Santo is also a co-Founder, and President of LearningSpan, Inc. a SaaS e-learning provider. Santo began his career with KPMG in its New York office. Thereafter, he held financial positions of increasing responsibility with a publicly traded chemical manufacturer and was the CFO of a publicly traded wireless communications company. He also served as CFO of SIP Communications, Inc. a VoIP spin-out company from Columbia University’s Science and Technology Ventures unit. Santo is a 1982 graduate of the University of Scranton, in Scranton PA.

Baruch Chasid – Chief Technology Officer

Before joining TraderTools in 2000, Mr. Chasid was CTO and co-founder of Call Manage Inc., a provider of cost-reduction technology for the telephony industry, where he ran the technology group in North America. Prior to that, he was a Team Leader in PC development at Tadiran Communications. With a strong background in communications protocols, real-time/embedded programming and SQL Client/Server technology, he holds a B.Sc. in Math and Computer Sciences from Bar-Ilan University, Ramat Gan, Israel.

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